musech

musech Ltd was formed initially as a consultancy for businesses interested in the partnerships in the music and digital space, having spent the last 12 months at Live Nation Entertainment forming bridge partnerships with complimentary media players (Spotify, Vevo, Yahoo! etc.) in brand partnership pitches, demonstrating the need for a broader, independent specialist approach to music brand partnerships internationally. After nearly 15 years working with music talent and brand partners, THE MUSIC was rarely discussed, and with a fascination for science and early neuroscience studies into music and memory and the impact on Alzheimers patients, I wanted to learn more about the power of music- and so began a part-time academic journey into music, mind and the brain whilst leading various consultancy projects. This work has further progressed my knowledge and understanding of the emotional, visceral response that music creates in the human brain- a powerful tool, which if used correctly, can help influence, heal a