FlipMyFunnel

#FlipMyFunnel is your account-based marketing headquarters providing you with updates and the latest news on all things dealing with ABM. We also share news on B2B marketing, marketing technology, digital marketing, advertising, customer service, and customer relationship management. Account-based marketing is a growing category in B2B marketing world. What we've done at #FlipMyFunnel is taken the traditional lead-based marketing funnel and flipped it over. Instead of pouring your money into lead generation you focus on key accounts and reach the necessary decision makers on their terms. Here are the four steps in our #FlipMyFunnel model: 1. Identify – First, we need to find our best-fit customers. There are plenty of amazing technologies out there today that easily allow us to identify a list of companies that fit our best-fit customer criteria. This list becomes our target list and accounts that we want to get our message in front of. 2. Expand: Expand your reach to people and influencers in our target list