European Advertising Standards Alliance (EASA)

EASA – the European Advertising Standards Alliance, is the single authoritative voice of advertising self-regulation in Europe and beyond. We are a non-profit organisation with a Brussels based secretariat. EASA has a network of 41 organisations representing 28 advertising standards bodies (also called self-regulatory organisations) from Europe and 13 organisations representing the advertising ecosystem (the advertisers, agencies and the media). With our members we work to promote high ethical standards in advertising though the use of effective self-regulation, whilst being mindful of national differences in culture as well as legal and commercial practices. By supporting the creation and development of advertising self-regulation that is agreed upon by all members; developing and sharing best practices and guidance; assisting specific product sectors in the development of sectoral commitments and by carrying out monitoring exercises for specific product sectors, EASA ensures an effective and credible self-r