BTS Consulting, Healthcare Marketing

We believe in a healthcare ecosystem that promotes positive change and improves patients’ lives. We fulfill that vision by bridging gaps that our partners may identify in their operations — gaps in knowledge, in resources, and in execution. We strive to aim higher for a healthier tomorrow by facilitating dialog from those who want to heal and those who seek to be healed. In the healthcare industry, we see three distinct audiences: the inventors, the communicators, and the evaluators. These audiences can have different motivations and jargon, which can create barriers to effective communication. The inventors are pioneers who create and innovate. They may develop new drugs, devices, or health plans. The communicators are marketers. They need to be nimble and be technical savvy to understand the why and what was created and relay that information clearly and memorably to the evaluators who make purchasing decisions. Communicators need to translate complexities of disease states, drugs, and devices to the evalua