The Sound

The Sound is a Global Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product innovation challenges. We are a team of brand experts, strategic researchers, idea generators and cultural anthropologists based in New York, Chicago, London, Mumbai, and Vancouver. We provide clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business all over the world. Brand Strategy We believe in deeply understanding nuances to help brands sharpen their reason for being. We guide brands towards the truth of what they genuinely stand for… and how it can be reflected in everything they do. Consumer Exploration / Market Research & Consumer Insight We believe in breaking down barriers between brands and the people who matter most to them. We tirelessly dig deep to uncover what people really do and why they do it. And