GEP Marketing Consulting

Through out his career, Gustavo has developed and nurtured a passion for driving creative excellence. He has worked with some of the most recognized brands in the world at PepsiCo, P&G and Visa, and collaborated with highly regarded advertising, digital and media agencies in the industry, to create superior campaigns. Gustavo is a firm believer that effective creative is born from strong consumer insights and deep emotional connections. He brings extensive marketing experience that expands different geographies, categories and consumer segments. From the most recent integrated marketing efforts for Visa’s Rio 2016 Olympic campaign across TV, social and digital; to the 260-feet spectacular Super Bowl 50 digital installation. From the relaunch of Visa Signature across own and paid channels; to the transformation of Sierra Mist into a multicultural inspired brand. From leading all multicultural communications and events for PepsiCo Beverages in the US; to the launch of Pepsi’s brand positioning “Ask for more” in