What if you could... ... Identify your ideal customer with the same clarity a child can identify a zebra among many animals ... Move your prospect from indecision to decision, even if they weren't thinking about making a chance ... Differentiate yourself from your competition in a way that prospects actually care about, so at the end of the sales cycle the conversation wasn't just about price ... Deliver your message in such a memorable way that even if your prospect didn't make a buying decision for 3, 6, 12 months, they would remember they needed to change That would be pretty cool indeed. And that's what Bay Ridge Consulting Group is all about.