SUN-Let the Light spread

SUN is a framework to study the adoption of Digital Marketing strategies by NGOs. From the 2015 research conducted by SUN, it is quite evident that this is the time when NGOs actually need to be actively present on the social media to create awareness in the society. Since CSR activities have been mandated by the companies act. 2013, hence this year we want to conduct a research to understand the corporates perspective for the social media presence of the NGO. This would be helpful for understanding and strengthening the relationship between the corporates and the NGOs.