River's Edge Creative

Life on the Edge can be a scary proposition. Especially if you are trying to build a brand or deliver a message that people will recognize, connect with and support. That is why water is the perfect metaphor for the creation of River’s Edge Creative, a full service marketing, advertising brand building tour de force. Water seeks the path of least resistance and finds its own way in a deliberate, relentless, beautiful collaborative process. In advertising, the process should follow these same ideals; beautiful, organic, free flowing, deliberate and relentless. River’s Edge Creative is my creation. I am Greg Daughtry, a 40 year film and television veteran who has worked eye to eye and shoulder to shoulder with some of the most innovative creative thinkers and brilliant minds in advertising. I’m proud to say my mentor Don Jeffries was one of those people. I was blessed to be able to work side by side with him for many years. I listened a lot. I asked a lot of questions. I learned, a lot. I’ve also forgotten a lo