Market Ready Rx

Market Ready Rx is a boutique consulting agency focused on commercialization for personalized diagnostics. Our team has hands-on experience with market entry strategy and execution in the premier companion diagnostics space within the nascent field of personalized medicine. We support both early stage pre-commercial clients as well as established global organizations to develop business strategies and execute commercial programs within the companion diagnostics arena. Our strategically focused consulting services support all phases of the product lifecycle. Martha Townsend, CEO of Market Ready Rx, has over 10 years experience in successfully commercializing companion diagnostics. Additionally, Ms. Townsend has 20 years in the diagnostic industry with experience in the areas of quality management, regulatory, operations, sales and marketing. Market Ready Rx brings life-changing personalized diagnostics to market. We specialize in strategic and commercial marketing programs to get our clients market ready. We a