M&C Saatchi Alive&Kicking

Finally, brands can have cheaper, better, faster, transparent media & creative campaign delivery. Our enemy is the needless waste of human time & potential that exists in the marketing services industry. So, we have automated the delivery parts of the (programmatic) media, creative & intelligence processes where machines outdo humans. We've done that by building Precision - a transparent, scalable platform that creates and manages bespoke algorithms for media & creative campaigns. Working with Precision, our people deliver deep customer relevance and resonance at previously unimaginable scale. This delivers significant improvements in campaign performance. This also changes how brands & agencies work. It’s time to stop thinking spreadsheets, manual processes, people-heavy business models, aggregate data, low precision audiences, broadly relevant creative and lack of transparency. It’s time to start thinking algorithms, automated processes, people-lean business models, atomic-level data, high precision audienc