Edge Strategies

Strategy and Planning based on Market Research, Experience and Proven Methodologies For over a decade, market leaders and emerging innovators including Microsoft, HP, British Telecom, Comcast, Marchex, Vodafone and others have relied on Edge Strategies to provide research, insights and advice to help them gain and sustain leadership in the complex and rapidly evolving Information Technology, Telecommunications and Digital Media markets. We help our clients: - Identify target markets and understand customer decision criteria - Design their product and service portfolios for target market segments - Develop their Go-to-Market strategies and programs - Design and build channel strategies and programs - Maximize the adoption and use and of their products and services - Reduce customer churn and maximize customer lifetime value