Top Dog Direct

Instead of large bureaucracy Top Dog is a team of champions designed to execute all the functions required to quickly bring products to market. In addition, by being very selective with their efforts, no product is lost in the shuffle. NPI is run by Bill McAlister who finds new products and takes TV successes to retail, with over a billion in retail sales. "As Seen on TV"​ products are his specialty. Plymouth Direct headed by Steve Silbiger seeks new products with Bill and runs the TV and web media and services our direct-to-consumer business. If the product was meant to sell on TV, they will get it done, giving our projects their highest probability of a success. It takes a team to win in this business. Our first success was Tan Perfect in 1998, followed by Urine Gone, Mighty Putty, Mighty Mendit, Smart Mop, Strap Perfect, Mighty Fixit, Hot Booties, Fast Brite, Stream Clean, Tag Away, Night View NV and the BeActive Brac