Founded in 2016 by veteran communications professionals Kelly Frey and Emily Wofford, The Publicity Lab creates custom campaigns uniquely crafted to meet clients' objectives and exceed their expectations. With extensive experience in the global entertainment industry, multi-million-dollar hospitality, gaming and attraction campaigns and openings, as well as record-setting show launches, The Publicity Lab knows nothing engages consumers with a brand better than connecting them to their story. Whether it’s a visually dynamic live event, well-placed national media hit or on-brand celebrity appearance, the goal always is to tell a story to the right audience, at the right time, in the right medium. Current and past clients include Live Nation Las Vegas, Caesars Entertainment, Harrah's Northern California, Hard Rock Hotel & Casino Lake Tahoe, Scientific Games, Choctaw Casino & Resort – Durant, RuPaul's Drag Race Live! Las Vegas, Flamingo GO Pool, The Pool at The LINQ, SAHARA Las Vegas, Grand Sierra Resort and Cas