Chief Outsiders

Market Challenger Consulting is a boutique firm based in the New York City area specializing in Consumer Products marketing strategy development. Founded by Evan Eckman with over 20 years of household brand leadership including Aquaphor, Beech-Nut, Betty Crocker, Cake Mate, Energizer, Eveready, Eucerin, Nestlé, Nescafé, Nesquik, NIVEA and NIVEA Men. Specialties include brand development, brand renovation, brand communications, product innovation and strategic marketing partnership development. Challenger Marketing, Brand Creation, Brand Positioning, Brand Renovation, Brand Guardianship, Brand Portfolio Strategies, Brand Licensing, Product Innovation, Stage Gate, New Product Launches, Digital Marketing, Mobile Marketing, Social Media, SEO, SEM, Public Relations, Experiential Marketing, Event Marketing, Sports Sponsorships, Celebrity Sponsorships, Show Sponsorships, Entertainment Product Integrations, Agency Management, Vendor Management, Television Advertising, Print Advertising, Media Planning, Strategic Plan