Beautiful Usable

Becky is a human-centered design and insights leader with 20+ years experience in driving intuitive brand ecosystems, with much of her career focused on shopping mindsets and behaviors. In her role at the Nike center of excellence for research, data, & analytics, she conducted quantitative and qualitative studies to inform omnichannel customer and shopper relationships. She also led the UX for Nike.com and Nike App, as well as innovating on new service models for workout motivation within the Nike incubator. She is a hybrid digital guru whose background spans consumer research, business strategy, and design, as well as ecommerce, digital marketing, and branding. Before Nike, she gained research expertise at Forrester Research and Verizon Labs, and marketing insight at several advertising, branding, and digital agencies. She has created campaigns, sites, and apps for brands like Marc Jacobs, Juicy Couture, Keds, Timberland, Timex, and L.L.Bean. She grew up in New York, London, and Boston, and relocated to Port