Make Me Hungry

“What are you eating? Make me hungry.” My grandfather would prompt me with this simple question anytime there was food on my plate. He'd ask me to describe it for him. He loved hearing about food. He loved hearing if you had an appetite. It’s a perspective that made him a passionate storyteller and a very convincing salesman. Our team inherits this philosophy, and it has become the core tenant in our approach to PR and role in engaging with the hospitality community, anywhere in the world. No matter who sits at the top as“thought-leader” or how content may appear—digitized, printed, scrolled or virtually digested—the same principle is at the core. We must incite an appetite.