Scout Sports and Entertainment

Scout Sports and Entertainment is the full-service sports and entertainment marketing division of Horizon Media, the largest privately held media services agency in the world. Scout’s mission is to transform the (sponsorship) engagement experience between brands and fans in the most innovative ways possible and lead our industry into a new generation of property consulting analytics. Scout’s operating verticals include: strategic sponsorship planning, experiential management, property consulting and analytics. Since its inception, the agency and its employees have been recognized for excellence in sponsorship strategy and innovative activations by numerous organizations, including: Sports Business Journal, Adweek, Clio Sports, Effie Worldwide, Cynopsis Media, Chief Marketer, Event Marketer, MediaPost, PROMONext and the Festival of Media, to name a few. Scout manages all aspects of sponsorship development including: research, valuation, strategic development, negotiation and activation powered by Scout 360, th