The Rebel Idea

It seems like yesterday, but almost five years ago we closed the doors of our advertising agency in Brazil to embrace new challenges in a new country. Here in the United States we’ve learned a lot and we’ve evolved personally and professionally. We’ve had the opportunity to work with some of the largest companies in the world, like Lowe's, Crayola, Wal-Mart, Sam's Club and many others, and we’ve experienced marketing with an unmatched intensity. But we are restless by nature. We don't like to stand by and follow familiar formulas. We are always keen to explore new things, try something for the first time, sailing into the unknown, taking risks and reap the rewards of the unusual. Then, after some time living and working here, the idea to follow our own path started screaming again, and, because we are a kind of rebels, we’ve decided that it was time to pursue the old dream. As it could not be otherwise, the last 18 months were decisive. We worked intensely preparing and planning this new step until, finally,