Boys + Girls

Entertain or Die: Brands thrive on attention, something that is in increasingly limited supply. Successful brands understand that the answer isn’t buying that attention. It’s in earning it by producing work that is so good people will want to see it, rather than actively avoid it. The answer is entertainment. The serious business of attention: We work with ambitious brands who believe in the commercial value of entertainment. Smart businesses that recognise the power of creativity to have a measurable effect on their results. Who see that the more entertaining the work the more it is remembered, the less money you have to spend forcing it down people’s throats. They understand The Smuggle. My information in exchange for your attention. It sounds simple, but that doesn’t mean it’s easy. This is serious business. It’s not for the faint-hearted. Only the daring will survive. Only the entertaining will succeed.