Strawberry Frog

We introduced the marketing world to movements over 20 years ago with the launch of Smart car, a global movement to reinvent the urban environment. And we’ve continued sparking external marketing movements around the world for brands ranging from Coca-Cola, Emirates Airline, Google, Pampers and Walmart. But over the years we’ve come to realize that the principles of societal movements can solve even broader problems. We call this approach “Movement Thinking.” Just as “Design Thinking” gave designers a human-centric approach to creating things, “Movement Thinking” is a human-centric approach to changing things in the peer to peer world, and the coming purpose economy. It uses the principles of societal movements to mobilize employees and consumers alike. Today we’re successfully applying Movement Thinking not just to marketing to grow brands, but to internal employee engagement and habit change, to organizational transformation and to leadership advisory. Based on 20 years experience and hundreds of Movements,