Pop Research

PopResearch is a fully automated DIY research platform designed with advertisers' needs in mind. By placing control of the research in the hands of the product, brand and ad development teams, PopResearch allows you to save time, money and deliver more useful results. PopResearch is designed to conduct concept testing, copy testing, brand and advertising tracking, and custom research projects in a tenth of the time and a tenth of the cost. CreativePop is a beautifully simple system for testing and comparing ads. Compare your advertising to past campaigns, competitor campaigns, Cannes winners, WARCs most effective ads, different edits of the same ad and more. Whether you are looking for confidence to go to market, choosing executions for different media weights or rotations, pitching new business or if you need some insight to feed the creative development process – CreativePop is designed for you. CustomPop is a beautifully simple system for getting answers, fast. Do you need insight into category motivations