Real Engagement And Loyalty

CHARACTER & EMOTION Content creates emotional landscapes. How you feel when watching TV is as important as what you watch. REAL generates Character & Emotion data enabling Networks/Publishers to offer a broader contextual targeting palette for Advertisers, improving the ad experience for Consumers globally. OUR TEAM REAL is the for-profit arm of REAL.ORG, a social enterprise of researchers/ethicists whose IP is applied by REAL to products that drive measurable business and ethical outcomes. The REAL team comprises professionals from Marketing (Digital, CX), Media (Linear/Streaming TV), Media Psychology and Data Science. OUR METHODOLOGY REAL's methodology is based on the Character Science of Positive Psychology, proven by decades of research, validated in multiple studies and experiments. The methodology classifies Content using patented, humanistic Character & Emotion metadata. We offer a data dimension additive to behavioral, demographic, category/genre, and location data. OUR SCIENCE Character & Emotion met