McGann + Zhang

Welcome to MCGANN | ZHANG. Headquartered in both Los Angeles and Beijing, our people are from radically different backgrounds and cultures, yet we share similar philosophies, creative thinking and a deep-rooted commitment to improving the world we live in. From a strategic and creative position, we believe that creating a unique brand voice for our clients is absolutely pivotal in the current business climate. In order to get to the special places that genuinely resonate, brands must have a memorable voice that they can own. This is where we start every conversation. We know that experience is invaluable and our people have worked on some of the most iconic, thought provoking and successful campaigns in history. We also know, however, from our long experience within the teaching worlds of academic programs like VCU Brandcenter, 72U, WK12, and Art Center College of Design that some of the freshest thinking comes from the minds of new creative talent. It is this mixture of non-stop drive, humility, a sense of h