Logic Design

Logic Design is a collaborative branding agency. Leadership activator since 1988, Logic Design puts innovation at the heart of their strategy, and collective intelligence at the service of brands development. With an international and interdisciplinary team, we reinvent the consulting agency's mission by developing a new agile method based on design thinking and co-creation: Open Pilot. Because brand leadership is a dynamic process, Logic Design listens to understand better, founds their work on collective intelligence to innovate better, identifies consumer insights to address them better, and gets closer to their clients for global consistency. Logic Design materializes its innovation logic with the opening in 2016 of a unique space in Boulogne-Billancourt: the Open Lab, 200 m2 dedicated to inventing new models and experimenting agile work methods to co-build the future. The successive openings of agencies in Warsaw, then in Barcelona, and now in Lausanne, shows the relevance of the collaborative model we p