The Smithy World

Hello there, are you a human being? Chances are, you are. And like most humans (assuming you are not in the 1% that are sociopaths) you think and you feel, and the things that are happening in the world actually impact you. You know who else is a human being? Your customer. Understanding how they think and feel, and how culture is impacting the way they think and feel is essential to successfully connecting with them. We use cultural research, empathy and data to create strategies rooted in bringing value to the world of your customer, by focusing on how they think and feel. We use those strategies to create culturally relevant content that truly resonates. It’s not B2C, it’s not B2B. It’s person to person. And it works.