Particle

Uncover what matters. Frame the best brand of you. Particle provided research-driven strategy, information architecture, and user experience consulting for organizations and agencies seeking thoughtful ways to build brand on the web. The experience and value your brand radiates is multifaceted—and on the web, you must be much more than a sum of parts.* Brand composition, messaging, information architecture, and user experience are additive frameworks: core brand properties inform the structure of discourse with your audiences, which informs information architecture, content strategy, and user experience. This way of thinking powers the Particle mission: collaborating to define and distill your component parts in order to find and frame the best brand of you, and enable you to proceed—with confidence—into design and development of a dynamic new web presence that meets your goals. [*Your org chart does not a sitemap make!]