The MS Factor

The MS Factor is a joint venture between The Merchant Strategy, Inc., and Ryan William’s Agency. Sharon Merchant, MS Factor CEO, is a former State Representative. Valerie Staggs, MS Factor President, is a seasoned advertising and marketing professional. We are a unique highly experienced woman-owned firm specializing in government and community relations, public involvement, crisis management, advertising and marketing. Both longtime West Palm Beach HUBZone powerhouse firms put their communications and promotions prowess together to form this seamless amalgamation of services designed for city and county governments, non-profit agencies, industry leaders, individual professionals, and businesses and organizations of all kinds. If it needs to be said, read, promoted, sold, built, maintained, or its reputation repaired, The MS Factor is your comprehensive communications resource.