Inflection Point Marketing

Customers are the source of real growth. Inflection Point Marketing combines in-depth customer insights with practical expertise in operations and economics to help customers create sustainable, organic growth. depth of experience in the following areas: Customer insights and segmentation: Define the target customer or "sweet spot"—the area of distinct advantage over competitors—to inform business decisions and investment allocation. Product and category management: Break down barriers to innovation and improve ongoing customer-led product development so their value proposition is differentiated and meets customer needs. Pricing: Resolve the pricing paradox—pricing is almost always the #1 profit lever, yet it remains under-developed in most companies—by building long-term pricing capabilities and capitalizing on in-year-revenue opportunities. Sales and channel effectiveness: Identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organiza