Hookit

Hookit built the first and most powerful Sponsorship Analytics and Valuation Platform™ to quantify and track the value and performance of sports sponsorships in social and digital media. Sponsorship is one of most powerful and authentic ways for brands to emotionally connect to their customers’ passions and interests. In today’s always streaming, mobile-connected universe, social media has forever changed the dynamics of sponsorship. Social media has enabled nearly 50B direct connections between fans, brands, and sports properties. It has transformed how athletes, teams, and leagues build and nurture their emotional connection to fans, creating massive opportunities for sponsors. Brands that haven't made social media a core pillar of their sponsorship strategy will be left behind. The best CMOs & sports marketing executives realize that social media is now central to maximizing the value of sponsorship marketing spend, which has gone largely unmeasured. Top marketing executives have increasingly applied data