Brandgenuity

Brandgenuity is a leading global independent brand licensing agency headquartered in New York, with offices in London, Munich and Hong Kong. The agency extends famous and iconic brands into consumer product categories, services and experiences via licensing relationships. Brandgenuity has won numerous industry awards for the programs the agency has developed for their clients. Brandgenuity offers a full suite of services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and program assessment. The agency’s clients include BMW, Church & Dwight (ARM & HAMMER), White Castle, Best Friends Animal Society, ChuChu TV, Edgewell (Wet One’s, Banana Boat, Hawaiian Tropic, Playtex), Sanrio, Carmen Sandiego, MGM Studios (The Addams Family, Legally Blonde, Rocky), PUR, ABI (Budweiser, Corona), NFLPA, The University of Oxford, Mrs. Fields, and others. The agency has a consulting division that assists manufacturers in the strategic acquisition of licenses. For more i