Observatory

Observatory is a 4x Emmy, 4x Grand Prix and Sundance-winning independent agency purpose-built for the content era, building brands and driving business results through brand stories that attract and engage audiences rather than interrupt and annoy them. We are a modern full-service creative ad agency based in LA and New York, with deep roots in entertainment. Starting out as CAA Marketing in 2006, we became an independent agency in late 2017 with joint backing by The Stagwell Group and Creative Artists Agency (CAA). Our approach to marketing, built around entertainment, combines CAA's entertainment intelligence and relationships with Stagwell's data-driven consumer insights. We approach entertainment from the inside, with craftsmanship honed by the best creators in Hollywood, coupled with robust analytics and strategy that informs everything we do. The result? A whole new approach to the full-service agency. With traditional advertising waning, our company is growing and competing directly with the world’s le