Point One Percent

As our name suggests we are a branding, marketing and strategy consulting firm that focuses on understanding the wealthiest .1% of the population - how this consumer thinks, how they live, and how to reach them from a 360-degree approach. We then translate these insights to help companies enhance the perception of their brand to be aspirational and held in the highest regard. While our clients all wish to communicate with affluent and coveted consumers, our solutions for our clients vary greatly depending on their goals; they include brand positioning and identity, brand reinvention, market and product expansion, growth initiatives and fundraising and specific marketing communication tactics. Our scope of expertise extends from research to planning and creative execution.