Rickard Squared

Rickard Squared is a second generation, family owned business that specializes in customer acquisition and monetizing data. We pride ourselves on our standing with our clients and in the list community generally. In all instances we endeavor to act in a manner consistent with that well-earned reputation. We know we have a responsibility to represent our clients in a manner consistent with how they would act for themselves and we hold ourselves to the highest standard of accountability to them. There is a tendency among list professionals these days to attempt to differentiate themselves to potential clients on the basis of some supposedly proprietary system or method of list brokerage or management. In reality, our experience has been that mailers and list owners are much more focused on the basics than they ever were. Fundamentally, we at Rickard have been around for nearly 25 years because we have learned that lesson and always make sure that the seemingly simplest and most routine (albeit important) aspect