The Marketing Coach, LLC

Marketing Strategy & Planning. Helping small and mid-size brands identify business-building opportunities. We will provide strategic direction, and together with our clients, will build a marketing plan with laser focus on the "critical few" opportunities for maximum impact. Local Marketing. Helping retail businesses of all sizes become a "local champion" in the trade area where they do business. We teach you how to analyze your trade area and utilize our trademarked "4 Walls, 4 Blocks, 4 Miles" planning approach to local store marketing. Bill has led numerous field-marketing teams over his 30 year career and worked with hundreds of franchisees, individual business owners and corporate operators. Customer (Guest) Experience. It is true that word-of-mouth is still the best form of advertising. That fact will never change. We help you identify your brand differentiators (what sets you apart), provide insights and tools to turn your current customers (guests) into Cheering Fans of your brand. Bill Black Speaks.