Cast & Hue

Consumers’ rising expectations are fueling a shift in how business is conducted, and companies are no longer able to just focus on the bottom line. Instead, the experience they provide customers must now keep up with nimble startups and the app economy. At Cast & Hue, we provide segmentation research, persona development, journey mapping, and design thinking expertise to a broad spectrum of industries, helping organizations to elevate their customer experience and cater to the consumer. Cast & Hue refers to shining – or casting – a light on consumers, which allows us to help clients identify or discover the factors influencing their consumers’ behaviors – some of which may initially appear to be insignificant, others totally unexpected, some even counter-intuitive. We strive to be part researcher, part psychologist, part strategist, and part marketer, allowing us to glean the truly meaningful bits and to then use them to design exceptional experiences. Our exclusive method integrates empathy, observation, beh