Fandam Studio

Our experience is international and blue-chip. Over the past 20 years, we have worked with diverse brands in financial services, technology, cellular, leisure, FMCG, luxury goods and industrial sectors. We have worked abroad and run projects offshore, as well as learning from some of South Africa’s leading brands. Our process is cyclical, consultative and collaborative. By collaborating with independent experts, we are able to access a higher level of skill and experience than we would be able to achieve by retaining specialist staff. We have created and evolved over 75 unique brand identities. We take brand equity seriously. We preserve it with care in brand evolutions, while drawing upon our diverse exposure and strategic insight to originate fresh brands that are truly differentiated from the start. Brand Strategy Our aim with Brand Strategy is not to create documents that can be used as doorstops, populated with figures and charts with ® and ™ attached. Our approach is driven by real insights that inform