Mustard

Much more than market research. Mustard exists to help our clients make better, more informed decisions. We are here to make the difference. Be that to the bottom line, to the lives of our clients, or to the lives of customers. We believe market research and insights should always deliver a financial return (or a social return) on investment. We help our clients make and save money, and manage risks. We help our clients take steps and actions to improve satisfaction. We help clients gain competitive advantage. We provide clients with cost effective solutions for delighting customers, improving experiences, driving loyalty and advocacy. We help clients develop the right products and services for the right audiences. We help clients communicate and engage with customers, prospects and other stakeholders more effectively. Headquartered in Manchester, UK, but operating globally, we specialise in qualitative research and quantitative research including customer satisfaction, online communities, market segmentation