Brand Paradigm

Brand Paradigm (formerly Global Brand Positioning) is a highly experienced brand strategy consultancy that has helped build some of the most influential and prominent brands in the world. Unlike most branding firms or agencies, we have an extremely broad view of what brand strategy should accomplish. At Brand Paradim, we understand that great branding is transformative for most organizations; defining what you stand for, and what you promise; creating powerful and enduring competitive differentiation; focusing innovation, shaping culture by building commitment to delivering on the brand promise; and driving strategic breakthroughs and sustained market leadership. This is how, for over two decades, Brand Paradigm’s partners have helped clients ranging from startups to global power brands win in the marketplace. Founded in 2002 as Global Brand Positioning, we rebranded as Brand Paradigm in 2013 to more closely align our brand with our evolution as a firm - - including our use of the brand perspective to create