Hall & Partners The Modellers

Shaping brand futures through predictive marketing analytics: Increasingly data is the driving force behind every strategic decision. The Modellers, Hall & Partners' specialist predictive analytics team, pulls together your many data streams to deliver predictive insights. Our models unearth the hidden value of your data, even when big data often fails to demonstrate the correlation between marketing and business performance. We help you segment and identify target customers, form your brand propositions, and develop new product concepts. We then optimize your marketing strategies and messaging to maximize impact and ROI. With connected data, we pull insights from a wide range of sources. We then use cutting-edge analytics to leverage your organization’s data and create a strategic market simulation ‘laboratory’ to test and learn. We are experts at predicting customer behavior, and world leaders in applying advanced conjoint and discrete choice techniques to product and line optimization. Our models and simul