BIESALSKI & COMPANY GmbH

BIESALSKI & COMPANY management consultants are experts for increasing corporate success by the brand. Driven by our mission ›Turning Brands into Value‹ we achieve strategic superiority, competitive advantage and proof of the brand’s value creation to strengthen our clients’ brand earning power: Strategic superiority means to shape the success of tomorrow and today in a sovereign manner. In doing so, we see the brand as customer orientation program to increase competitiveness and profitability. An effective brand architecture combined with an identity building and differentiating positioning defines a clear course. This is helpful for both approaching customers as well as for acquiring and retaining suitable employees. The realisation of competitive advantages demands ‘the courage to embrace change’. Managing change with the brand aims at strengthening the customer loyalty, customer acquisition and price premium. How? Through consistent touchpoint experiences that are achieved through effective communication a