The Influence Group

Welcome to The Influence Group. The Influence Group’s mission is to advance the knowledge and application of influence as a discipline to drive behaviour change. The Influence Group is a business dedicated to advancing and building knowledge and expertise around influence. It is formed from the collective wisdom of over a decade of influence research, and hundreds of successful advocacy campaigns across Australia, New Zealand and the UK. The Influence Group is an umbrella brand that houses the collective wisdom of influence across pollinate and Social Soup. Pollinate. Social Soup. The Influence Group. The experts in influence.