The Grass Agency

Sometime in the mid-90s, hundreds of miles apart, on opposite ends of Texas’ southern border, two teenage miscreants discovered the plant that would transform their lives. Over the course of the next two decades, they would find each other, first as journalism students at the University of Texas and then again in the SF Bay Area, where they settled into a decades-long collaboration. They would spend their weekends getting stoned and dreaming up schemes for the future, and their weekdays acting as the combined creative force behind one of the most iconic brands in tech journalism. Countless buds and many high-profile gigs later, Reena Karia and Christopher Trout have dedicated their next chapter to elevating the consumer cannabis experience.