Dent

So here's the deal. You take big agency experience and cut out the big agency overhead. Replace the "My job is keeping my job"​ people with "I work for me, and I'm an effen demanding boss"​ people. Recruit creative self-starters who consider most marketing messages an annoyance, and endeavor to make sure it's not. Hire from the planet, not the neighborhood. Unchain everyone from company desks and donate the time clock and factory whistle to the Smithsonian. Limit the agency to three clients so the top dogs always get to work directly on client business (because they want to) and not administrative business. Eliminate the new business function. Devote all energy to current clients, not possible clients. Client fees go to client work, not the agency's sales effort. Minimize self-promotion. Maximize client promotion. Then ride it like you stole it.