The Brainy Business

Helping people and businesses understand the psychology of why people buy. Founder: Melina Palmer Behavioral economist, public speaker, host of The Brainy Business podcast, Inc.com columnist. Bringing behavioral science out of academia and into application - giving businesses the practical tips they can use to incorporate behavioral economics into communications, marketing, branding, pricing, products, and more. Increasing qualified leads that convert, and boosting ROI. Are you ready to be more effective and efficient in your messaging by making it more brain friendly? The Brainy Business can help you BE thoughtful.