The Observatory International

Today more than ever marketers need to drive greater efficiencies and demonstrate both tangible improvements in Marketing RoI, and a strategic contribution to business growth. And to enable you to do that you need: * Focused and aligned teams * Agile and consumer-centric marketing * And effective and efficient processes All too often we see three key symptoms that get in the way of Clients achieving that: * An agency roster no longer fit-for-purpose * Broken Client : Agency relationships * And capabilities and resourcing issues The Observatory International is the leading global management consultancy dedicated to helping companies drive brand growth by transforming their Marketing and Communications resources. Here’s how we can help you: Wherever you are in the world our Consultants help you transform your marketing resources using our proprietary methodologies and tools. AGENCY ROSTER: Agency Roster Modelling Roster Rationalisation & Segmentation CLIENT: AGENCY RELATIONSHIP MANAGEMENT Best practice ways of