Barton Goldenberg

With many companies already on the road to digital transformation and the rest wondering how best to get started, digital strategy has become a hot topic. Barton Goldenberg brings more than three decades of real-world expertise in helping companies gather, organize and leverage customer data. He was one of the first three inductees into the CRM Hall of Fame and has led the way in helping companies adapt to the digital revolution and transform customers into advocates. His clients include: ExxonMobil, Jaguar Land Rover, Johnson Controls, Kraft Heinz, Marriott, Schlumberger, T. Rowe Price, Zumba Fitness and others. Barton writes and speaks about meaningful trends in digital and customer strategies that change the way that organizations engage with today’s ‘always-on, always-connected’ consumer. His real-world case studies and humorous style have distinguished him as an engaging presenter at events including the Gartner 360 Customer Summit, Dreamforce, Microsoft, CRM Evolution, Department of Defense, Selling Pow