Andrade Communicators

We Build Solutions That Delight The Senses, Engage The Mind And Affect Behavior CONSUMER CHANGE IS DRIVEN BY DEEPER ENGAGEMENT Engagement is the cultivation of a relationship between your consumer and your organization. The deeper it is, the more loyal your consumers are. To deepen engagement you need to have three well-developed components in place: 1. A Brand Story 2. Communication Strategy 3. Measurement of Analytics If any one of these components is missing, you won’t deepen engagement, nor will you grow share of wallet or loyalty. In fact, you’ll actively weaken engagement. At best they’ll perceive your relationship as robotic or transactional. At worst they’ll perceive you as uncaring or oblivious. We collaborate with you to develop real engagement with your consumers that reaches the heart as well as the head. We create memorable, persuasive messages making consumers more likely to try, buy, or switch. That’s because we understand that people tend to make decisions on an emotional level. Heart first. A