ThenWhat

Innovation starts with a strong creative core, global experience and intense understanding of the client. At ThenWhat, we listen first before we drive toward the successful solution. When we listen to our clients we continue to hear the same problems. If my business becomes inauthentic, then what do I do to convince customers I’m the real deal? If my brand starts to look like all the other brands, then what do I do to differentiate myself? When everything is the same, then what do I do to be different? Maybe we took that a little too literally when we decided to name our collective ‘ThenWhat’. However the community of misfits, dreamers and thinkers we are building are determined to create a more united, more inclusive and more inspiring consumerism. We are a world-class brand and creative firm based in Los Angeles. With partners in Tokyo, New York and London, we bring the uniqueness of our experiences to a global stage. It is our passion to (re)invent brands by creating culture through original content, colla