Gibson Group

Gibson Group Inc. is a full-service healthcare communications company that specializes in the promotion of prescription and OTC products to healthcare professionals (HCPs) and patients. The Gibson Group team has extensive experience in many healthcare categories including gastroenterology, cardiovascular, dermatology, pain management, diabetes, women’s health, vaccines and many more. Our strategic process is deceivingly simple and outstandingly successful. Our innovative creative has been proven to be highly motivating to both HCPs and patients and can be adapted to all media. We have a strong understanding of the regulatory environment (PAAB, ASC) and through our understanding make the approval process as straightforward as possible. Last but certainly not least, our clients trust us to deliver all our outstanding tactics, on time and on budget. Specialties: core communication strategies, core creative concepts, global creative adaptations, representative sales materials, direct marketing, interactive sales